Social Media: A Golden Opportunity You Can’t Afford to Miss

There is no marketing guru, public relations professional, or successful business owner in the world that will tell you your business does not need to have a strong presence on major social media sites.

In fact, today it is necessary for your business to have not only a top-notch and engaging website, but to also have active accounts on Facebook, Twitter, Google +, YouTube and LinkedIn.

If you choose not to promote your business on social media sites, you are simply missing out on potential clients, new opportunities and growing your bottom line. Creating a social media presence takes a small investment of time and money, but it pays for itself and then some.

One thing that is most important to remember when building your online presence: building your brand online is an investment in growth, not an expense.

Hundreds of millions of users are logging on to these sites daily, using them to find reputable and trustworthy businesses that provide the products and services they require.

Remember, the Internet is everywhere.

Users are logging on all day long on their cell phones & mobile devices, iPads, home computers, work laptops and more. Every minute your business neglects to provide an active social media presence online is another minute your business is missing golden opportunities.

The numbers don’t lie.

Facebook boasted 901 million active users at the end of March 2012, with 448 million of those logging on to the site on a mobile device. And as for Twitter, there are 140,000, 000 active users producing 340,000,000 Tweets a day. Imagine the potential if your business could be seen by a few million social media website users. Imagine if you marketed to these individuals? Now imagine marketing to them well. Anybody can buy advertising, not everybody can target advertising to produce results.

This is is exactly what savvy marketing experts and business owners did when these sites exploded in popularity. Since then, they have been driving their business forward by executing successful marketing campaigns and creating opportunities on a boundless worldwide platform. And the best part is, you can too.

  • Click here to view some case studies of successful businesses using Twitter.

Just a few of the many benefits of having an active account on popular social media sites:

  • Your business becomes more visible to potential clients online
  • You can market directly to target audiences
  • You can create a rapport with your existing clients and potential clients by communicating directly with them
  • Client feedback can be easily given and received
  • Traffic can be directed from social media sites to your website
  • Dominate your competition on search engines by leveraging each of these sites in their own way

If applied correctly, social media can increase traffic to your website by 300 percent.

Ambition Insight understands the revolution of social media website marketing and we keep our finger on the pulse of this Internet revolution. We can help you with almost every aspect of social media from set up, maintenance, to marketing and analysis on a variety of sites and tools including Facebook, Twitter, Google +, LinkedIn, You Tube, Meetup, Manta, Google+ Pages, RSS Feeds, Gravatar, Tweet Grader, Website Grader, Disqus, Klout, Twitter Counter, Foursquare, Yelp, CitySearch, Yahoo! Local, and Ning. Oh the places we can go!

At Ambition Insight, we build the groundwork for you with custom pages showcasing all of your information, graphics, videos, and much more. But the true value of choosing Ambition Insight to help you with you social media needs is that we can train you to manage your accounts yourself.

Managing your social media accounts yourself is an invaluable tool for any business owner as you can quickly reply to clients, share good news and developments, or simply say hello to potential clients all with a few keystrokes.

Empowering you to take your company to the next level with Ambition Insight’s social media training will be a rewarding and business savvy investment.

By Brett Napoli

Founder, Developer & CEO at Ambition Insight. Web consultant, WordPress expert, web developer, graphic designer, entrepreneur, music festival enthusiast.