In the movie Field of Dreams, Kevin Costner’s character Ray Kinsella kept hearing a voice while working out on his farm. The voice said,

“If you build it, they will come.”

Great movie, you may be thinking, but what does it have to do with website design? Well, website designers generally work alone and are quiet in their work, sometimes listening to music as they punch away at their keyboards. But, like Ray Kinsella, they too hear voices.

Maybe it is the ghost of bad websites past…but the voice always says the same thing.:

“If you build it right, clients will come.”

This most certainly is the case with website design. How many times have you been searching the web and clicked on a company’s website only to be shocked by their mess of a homepage? I would even go so far as to bet you didn’t think the company looked reputable and immediately clicked away from the site and continued your search.

There are seemingly countless ways a website designer can create a website, but the real question of how well a website works is whether or not it produces value and captivates potential clients.

The last thing you want is for potential clients to find you online and then click off your site as fast as they can. That is money lost and a bad reputation gained.

In this video a website designer offers some pointers on good website design.

At Ambition Insight, we use WordPress to build websites for our clients and we even train how to maintain them. Giving a business the power to manage their online presence results in a generally better web experience, fresher content, more eyes on your page and a consistent trend of growth.

See some examples of who we’ve helped in our web development portfolio.

Making a website simple, easy to navigate, and visually appealing will keep people on your site and encourage them to click to more pages once they have read the homepage.

Maintaining a website after it is built is crucial. Not only do you want your customers to keep returning to your site, but you want your site to remain high in search engine rankings.

This is done by periodically providing new information and graphics on your website. This can be in the form of a blog, image galleries, or links to relevant sites and articles. This valuable information will prove invaluable in keeping your website alive and flourishing for many years to come.

When a website is not maintained or updated, customers are less likely to return and your search engine ranking will slowly begin to slip.

Let Ambition Insight build your website right and keep your customers coming back. Check out some more about what we do by watching our latest promotional video, an overview of what we do here at Ambition Insight. Call us today at 203-233-1686