DougAlley.com was created as a portal where interested clients can learn and inquire about private drum and percussion lessons offered in Connecticut and New York. We created this website using WordPress, Pagelines Framework, Gravity Forms, Simple CSS Lite, and the SEO by Yoast plugins. A thorough search engine optimization strategy was also implemented to target key search terms with the goal of increasing leads. A custom graphic was also created as featured in the website header with social media accounts featured within each page.