Label 55 is a New York City-based entertainment and lifestyle consulting firm specializing in digital marketing, public relations, and strategic planning. When it came to developing their website, we knew we had to deliver a product that captured the timeless nature of NYC while creating a modern look and feel.
In choosing what to highlight, it was apparent that emphasizing rich media was a key focal point. With an increased importance placed on brands engaging consumers on many different levels, rich media, blog feature and social media integration became a central tenet of Label 55’s website.
This project was built using WordPress, the Pagelines Framework custom WordPress theme, Gravity Forms, Simple CSS Lite and Next Gen Gallery. Client and Work pages were designed to showcase past activations and events in an easy to navigate manner with an overall emphasis on highlighting services offered by this NYC agency.
We also found synergy between Label 55’s services and our internally managed electronic dance music website – thatDROP.com. As part of Label 55’s marketing efforts, we were able to seamlessly integrate a feature highlighting their services into our daily content strategy.