Social Media Strategy Approach: thatDROP.com
We had extensive experience in the dance music space and were familiar with the types of content that would appeal to the EDM demographic.
To begin, we created and monitored media rich advertisements with targeted keywords, refining the process until our CPC’s were lowered to $0.08 per like. Once we determined the best performing advertisements, we invested in growing our audience, further targeting based upon artist likes, consumption patterns, travel behaviors, and other relevant variables.
Enhanced Community, Increased Engagement, Unique Content, Proven Results.
Our comprehensive social media management strategy was tailored around quality, unique content that is published to the website. In addition to providing our audience with relevant information, our social media strategy was supplemented with media rich content including custom graphics, humorous memes, video, sharing relevant pages within the community, and more.
We further engaged our community by partnering with culturally relevant companies for giveaways, asking questions, providing advice, and more.
Comprehensive Resource Post:
The purpose of our 2015 EDM festival guide was to create a comprehensive, one-stop resource for music enthusiasts with information regarding location, lineup, travel, and ticket purchase information.
- 16,768+ people reached
- 778 post clicks
- 173 likes
- 60 shares
- 18 comments
Content Sharing/Entertainment Post:
Sharing content from resources relevant to the community provide followers with various types of media while establishing a relationship between brands.
- 7,592+ people reached
- 1,266 post clicks
- 170 likes
- 23 comments
Community Engagement/Question Post:
Engaging the community by asking simple, relevant questions adds a level of humanism to the social media strategy while showing their opinion is valued.
- 3,478 people reached
- 205 post clicks
- 27 likes
- 53 comments
Creative Imagery Post:
Invokes emotional response through tying cultural relevancy to community images.
- 17,160+ people reached
- 1,655 likes
- 583 post clicks
Community Humor Post:
This post illustrates an on-site occurrence in the dance music community. It is designed to capture engagement through relevance and humor.
- 23,344+ people reached
- 1,901 likes
- 119 comments
- 118 shares
- 938 post clicks
Social Media Case Study Results
The results from our social media campaign with thatDROP.com have been astounding. Website traffic has increased more than 200% while organically growing the social media following from 0 to more than 60,000 collective followers.
By remaining active, monitoring social media trends, and utilizing various forms of rich media, individual post engagement has reached 60,000 people per post, with more than 10,000 users reached through links.